Even a new born baby can discern the love of her mother. So be affectionate to your prospect like your child. You have to feel the prospect in the perspective of the feeling that what your new born baby needs. Discern first about the need of a new born baby who is unable to express in terms of crying that he/she needs to eat something to sooth or satisfy the hunger. The same points of view can be applicable to the best fit for your prospect who really don’t know what you discern his/her product need or pain. And what would be the ultimate solutions for him/her. Don’t make him/her overburden in the context of money otherwise it will kill your prospect to long term custom. Be passionate like a mother towards your customer!