The selling is not a tricky matter. There is a common view in the sales culture that the truthfulness & trustworthy is like the laminated cover overly for the sales reputation of the companies which is called the brand reputation. The same should go on for the reputation of a sales leader. However, the sales leader must concentrate deeply on the big traits endowed upon him may be called for the reputation of the character of the same as the reputation the company & the company’s product. Even if the sales leader is leading the specific sales zone or sales region, the reputation of the sales leader will influence the trustworthy & truthfulness of the product on that certain sales zone or sales region in the wake of the reputation of the products, and the sales forces under his supervision.