Think about the conversations within your own company. Many are very internally focused. Silos pitted against silos without a real understanding of what the needs or goals of the customer are.
I suspect without exception your sales teams know what’s needed. The handicap is they are often not in the office or –worse – when they are they are perceived as being “unrealistic” about pricing, product requirements or lead-times.
In other words, “why don’t they sell what we have?”
Customers should not get in the way of doing business
Channel Marketing is needs to be…
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