Analyzing B2B Web behaviour can improve user engagement and boost qualified leads

Merkado | Technology Marketing Leadership Blog

B2B Marketplace As e-commerce continues proliferating across all sectors, more and more B2B companies are using the Web not just to provide their prospects with an online corporate brochure and product catalogue, but also as a way to establish and nurture customer relationships, in combination with traditional channels , while driving business.

Marketing leaders at B2B companies that are making the shift to a more Web-centric business model must place greater attention to their clients’ online behaviour in order to gain insights into how prospective buyers choose to interact with them when deciding if and what to buy.

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