Creating a Win Strategy

Views From Force Inc.

The discussion question that I am posing to those of you in the world of complex sales is when you choose to pursue an opportunity, do you develop clear Win Strategies? Based on how you are going to be judged, do you have a clear sales strategy (that aligns the team) as to how you will both compete and win?

The language sounds simple, but the reality is most sales teams do not think or talk in consistent terms as it pertains to pursuit strategy. Data would suggest, that although ever deal is different, most sales teams pursue deals in a very similar way. Let me illustrate using some common sales strategy terms that you have likely seen and heard. The origin has a military background and specifically with Sun Tsu. Under this theory, there are 5 offensive strategies.

1. Frontal Strategy- for this to be the right choice, it…

View original post 597 more words

Advertisements

About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s