You can have the greatest sales people on the planet, but if you’re leaking customers through poor customer service, your balance sheet will suffer.
And the cost of acquiring new customers usually far outweighs that of keeping existing customers. Surely it’s much more preferable to keep more of those customers you have? For me, every company should realise that their ultimate sustainability depends on their ability to generate consistent excellent service that keeps customers coming back and singing their praises.
Yet 77% of customers say that if they experience poor service, they would avoid using that company again where there is another option available.
But, is it me…or are customer service standards still sadly lacking?
How good is your customer service? Are you aware some people could have stopped buying from you because they became unhappy with some aspect of your product or service – and don’t feel as though…
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