When looking to drive sales growth, an area that is often not looked at enough is sales messaging. Not only is this an area where small changes can lead to big results, but neglecting this area can be detrimental to a business and sales performance.
What is Sales Messaging?
Sales messaging is what a sales person will say to a prospect during the early stages of the sales process while trying to generate a lead and build interest. This includes both oral and written messages to the prospect and includes everything from what is said over the phone, at networking events, in meetings, and also in emails.
The Overlooked Areas of Sales Messaging
A very understandable response to this point for a sales manager or business owner is that there is already a strong focus on sales messaging. And what this commonly looks like is training sales people on…
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