Get a second opinion

Thoughts from a Business Coach and Marketing Strategist

As entrepreneurial leaders at BackCheck, my brother and I quickly learned the value of a second (or third) opinion.  In marketing especially, be it creative design, product marketing, branding, positioning, it is easy to get caught up in your own enthusiasm.

Our last idea was a big success, so this one will be, too.  Right?

BackCheck’s success was built on a number of key pillars, one of which was a relentless approach to product and brand positioning.  We wouldn’t go many weeks without reviewing everything that went in front of a customer.  We participated in as many customer facing meetings as we could because we always learned from our customers – what do they need? What can we do better? What is working?  We reviewed every document regularly.

Why? Because the little things matter.  We were growing a business in completely green fields.  We had a great team, and a…

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About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
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