Making Your Business Customer-Centric

In Short Direct Marketing

It’s easy to get so focused on your business that you become company-centric rather than customer-centric. There are many types of businesses that start off that way (medical businesses – doctors’ offices and hospitals, airlines and cable television providers come to mind). However it happens quite a bit in the beverage industry too, especially in wineries.

It’s not so much that winery procedures go out of their way to penalize customers or are punitive to them; with wineries it’s more that they tend to be product-centric rather than customer-centric. That is, we talk about the products and learn nothing about our visitors or customers. There is a lot of talk about customer relationship management, but in the tasting rooms, with retailers and restaurants, and at events the winery people many times do the most talking, and it’s all about the product rather than getting to know the needs, wants, desires…

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About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
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