One Simple Phrase Might Have Saved Target Billions

High Tech Business Growth

targetWhat One Simple Phrase Might Have Saved Target?

Well, I can tell you what, one simple phrase, crushed Target…it was, “We’ve got it covered.”

In this case, it wasn’t the security guy in Minneapolis saying it…it was someone higher up.  The root problem here might be the senior management team – unwilling to spend money $$$ on yet another assessment.  However, when I see a story like this unraveling, I first like to think about the technology providers serving that company.

What if The Value Proposition Worked?

What are the technology companies doing in there?  Are they recommending security assessments?  Probably – but are they more focused on compliance (Target was PCI compliant), or are they thinking about the preemptive security strategies that must be in place for any large retailer today?

Imagine how big a hero the sales rep would have been if he had only had…

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About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
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