Resale is New Construction’s Number 1 Competitor

Ken On Sales

We believe strongly in the power of resale to affect a residential builder’s success in the marketplace.  What we do as a company; the products we deliver; the services we offer, and many of the blogs we write are geared towards helping builders appreciate how resale can impact their business.  For that reason, we believe it is paramount for builders to know resale.

The list of 10 items we identified as the critical reasons why builders need to know resale comes from years working with builders and brokers. In this blog, we’d like to explore item 1 – “Resale is New Construction’s Number 1 Competitor”.

We know builders spend a large amount of time and money learning about their new home competition.  Most builders require that their sales reps perform periodic shops on their new home competition.  Through these shops, builders have a pretty good handle on the base price of their competitors’ plans…

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About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
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