The Most Successful Sellers are “Unreasonable Men”


Sales Innovators are the new Sales Eagles. Customers continue to lock down their buying processes, shrinking the possibility for sellers to enter to just 60%. In this environment, sellers must adapt. As George Bernard Shaw once put it, “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.”

The Profile of Excellence The New Profile of Sales Excellence – The Unreasonable Man

If all progress depends on those who are unreasonable, sellers must become unreasonable. This doesn’t mean they need to be disagreeable or obnoxious, but it does mean that they need to take risks. It means they need to think counter intuitively and develop new ideas, potentially radical and transformative ideas, in order to challenge the customer’s pre-conceptions. In the old days of selling, the risks takers were often referred to as the Sales Eagles…

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About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
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