Over the last 12 years I must have worked with literally hundreds of SME companies in my capacity as a Business Growth specialist and Coach. By a mile the most frequently occurring weakness or gap I have encountered is the lack of strategic thinking, strategy skills and planning.
I sort of expect it working with a first time business owner or new start-up but I’ve also seen it in bigger, more established companies, where there is a lot of focus on turning the wheels of the business but there’s no big picture or map guiding the overall direction of the business in the longer term and to ensure there is alignment across different elements of the business.
Sometimes when I ask the question “what’s your strategy….?” I will get an operational/task level answer. Sometimes I get “…what do you mean?” as a response.
Does Strategy matter? Yes I think it…
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