Good Investment Bad Investment

ActionCOACH Portsmouth

good_investment_bad_investment How much return is your investment in marketing generating?  Too many business owners spend money on advertising without any idea on how much revenue that advertising brings in.  It’s the difference between cost and investment.  Many businesses spend money on, say, Yellow pages but have no idea how much business this form of advertising is generating.  When asked “How much business has your £1000, £5000, £20,000, £100,000 or whatever bought in?” most business owners give a blank stare and admit that they have no idea.  This situation is absurd.  Would you invest thousands of pounds in a salesperson and not measure their sales to see if they made a return on your investment?

It is relatively easy to set up a measuring system to find out how leads are being introduced to your business.  Often it is as simple as asking every phone caller or every face to face caller…

View original post 367 more words

Advertisements

About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s