The internet has bought wide ranging changes to the way consumers define their needs and preference for a product. Since the advent of instant information, a few norms has emerged!
1. Firstly, there is no advantage to people who had head-start on information. The first mover advantage is getting shorter as information is now easily accessible to all. The time difference between the first mover and the rest of the world is a few clicks on the mouse. The internet has become a great tool for knowledge equalization. Is this a good thing? Yes!
2. Secondly, with internet largely concentrated on city dwellers, there is unprecedented change in leveling up among urban folks. However, not all city dwellers are of the same class in purchasing power. But they do have an uncompromising eye for quality that matches the best available goods. This created opportunities for newer brands to rival traditionally…
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