The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed. – Henry Ford
Bottom line, to be successful at winning new customers/clients, you need to be perceived as being different, special, better. You cannot afford to be viewed as a commodity. Commodity companies are paid commodity prices/fees. There is tremendous power and profits in being perceived as unique, different, better.
Spend time researching and establishing your company’s Unique Selling Proposition (USP). What is your most powerful, compelling benefit/advantage? What is the big, overt advantage of your product/service? Why do customers continue to do business with you? What major frustrations do you remove from their lives? Once you define your USP, broadcast it like mad in your sales presentations, in your brochures, in your direct mail, on…
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