Sales ScriptHaving the ability to be good at sales script writing has an immediate impact on sales results. Simply writing out the first thing that comes to your mind is not as effective as using some logic and structure to make things easier and more effective.
1. Use an outline format
Scripting out word for word everything that you want to say on a cold call is an option, but there is a big downside to doing so. First, it can have a very negative impact on your cold calling results because it is difficult and intimidating to memorize a full page of text. By using a script that is cumbersome, you are creating more challenges for yourself while making cold calls.
Because you never know how a cold call is going to go, a word for word sales script doesn’t provide a lot of flexibility and the ability to…
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