Turn Cold Calling into Warm Calling


Turn Cold Calling into Warm Calling

sales scriptWhen working to generate leads by making calls, being able to transform cold calling to warm calling can have a noticeable impact. Usually, cold calling is defined as calling a prospect that has no idea who you are and the purpose of your call. Warm calling is when you are making calls where there’s some existing relationship or knowledge.

The challenge here is that when you’re working on lead generation and appointment setting, a high percentage of your calls are more cold than warm. This is simply because the prospects don’t know you and there’s no existing relationship established. With that said, there are very simple and practical things that can be done to make cold calls appear warm.

1. Name dropping

When a cold call is answered by a gatekeeper or target prospect, they’re typically going to be attempting to decipher if…

View original post 364 more words


About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s