It doesn’t matter what industry you work in – when you are developing your marketing plan, it is important to make sure you position your business to be unlike any of your competitors.
If you’ve done your research in your industry, you will know that the majority of businesses you compete with look the same.
Seize this opportunity! Become UNLIKE them, and you will find you WILL attract new clients.
So where should you start?
Get targeted – define your target audience very clearly
Don’t communicate to everyone – you can’t be all things to all people! It’s expensive and a waste of your marketing budget. Look into your business to get targeted. Determine who your most profitable customers currently are and what they look like – and then go looking for more people who look like them.
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