Marketing strategies and campaigns are built from building blocks of market, customer and competitive knowledge
External | Building Blocks
External Revenue Building Blocks provide current knowledge about the forces and conditions outside direct control of an enterprise that have substantial impact on revenue growth.
Markets define the conditions and influences in the space where business compete. Examples include: trends, demographics, economic and political conditions, weather, fashion and prevailing consumer mood. Understanding these powerful forces is essential to enterprise growth future.
Customers and their needs are the focal point of value creation and the source of all revenues. Well defined target customer profiles for each market segment provide clear understanding of who customers are, what they need and what they are willing to pay for a solution to their need.
Competition takes many forms, from direct competitors that challenge value with features and benefits, to more subtle indirect competition…
View original post 330 more words