A good loyalty scheme is the best way to a girl’s heart


Originally published on the Café Create blog. If you’re looking for a charming integrated creative agency outside of London, it would be an excellent place to start. You might even get a coffee made by me if you’re lucky…


I never thought I would say this. I am a loyal Starbucks customer. It’s true. That’s not to say that I don’t drink coffee elsewhere if the moment presents itself (it’s 2014 remember, customer loyalty isn’t quite as clear-cut as it once was), but given the choice between Starbucks or one of the other Big Three, I’d go for Starbucks. Perhaps If I’d been a regular for sometime that wouldn’t mean anything, but considering I didn’t let my feet darken their doorway for years, it’s pretty significant.

So what led to my conversion? This is not an ode to Starbucks or a cunning scheme to ensure a lifetime of free lattes…

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About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
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