As social media becomes more prevalent in today’s society, an increasing number of businesses are starting to see the importance. Social media adds an innovative and efficient way to how they can communicate with their customers. If a customer isn’t happy or has a concern, they can conveniently connect with the business in real time through popular social media sites like Facebook and Twitter. These sites reach vast audiences and have great potentials to either hurting or helping businesses.
Want to make a customer feel important? Reply to their concern with a personalized solution and they will be very appreciative. Popular brands like Apple and Nike even have their own separate support pages on these sites in order to efficiently handle their customer relations. If they aren’t able to help via web they do the next best thing and offer phone support.
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