Creating Brand Loyalists – How I Landed at TRCo Marketing

Shaner's Solution Sales

If there is one thing that my best friends and family know regarding how I like to relax, it is that there are few things that I enjoy more than a good glass of fine bourbon chilled over the rocks.  I know for many the mere concept of this brings a bit of a cringe to their face, it’s not for everyone and in some respects, that’s what I love about it.

*Disclaimer: This is not a blog article about my undying love for bourbon, so read on….

Point being that I love bourbon and for many years since college there was only one brand I drank, Maker’s Mark.  The company had created an absolute die-hard fan and borderline fanatic out of me in a few short years; to the point that the local bartenders knew what I was going to order before I even opened my mouth.

The question…

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About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
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