Customer Success and The Business Growth Theorem


Customer Success (Loyalty) Helps Crush Sales Quotas

Axiom #1: If Your Business is Not Growing, Your Business is Dying.

Axiom #2: Maximizing Retention & Minimizing Churn is as Equally Important as Acquisition.

Axiom #3: Customer Retention = Repeat Business = Lower Cost of Acquisition = > Profit

Axiom #4: Customer Retention is a Measure of Durability.

Axiom #5: Churn is a Significant Limiting Factor to Growth.


Business Growth Theorem:

 G = (A + R) – C

 Growth = (Acquisition + Retention) – Churn


Typical Acquisition Vehicles

Direct marketing, Referrals, Networking, Tradeshows, Cold Calling, Print Advertising, Affiliate Programs, Distribution Partnerships, Pay-Per (Impression, Click, Conversion) Campaigns, PR Campaigns, Social Promotions, Banner Ads, Directory Services, Email Marketing, Direct Website, SEO, Unique/Optimized User Experience (UX), Targeted Landing Pages, Blogging, Mobile Messaging, Mobile Advertising, LinkedIn/Facebook Groups, Webinars, 3rd Party Reviews…

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About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
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