Customer Success (Loyalty) Helps Crush Sales Quotas
Axiom #1: If Your Business is Not Growing, Your Business is Dying.
Axiom #2: Maximizing Retention & Minimizing Churn is as Equally Important as Acquisition.
Axiom #3: Customer Retention = Repeat Business = Lower Cost of Acquisition = > Profit
Axiom #4: Customer Retention is a Measure of Durability.
Axiom #5: Churn is a Significant Limiting Factor to Growth.
Business Growth Theorem:
G = (A + R) – C
Growth = (Acquisition + Retention) – Churn
Typical Acquisition Vehicles
Direct marketing, Referrals, Networking, Tradeshows, Cold Calling, Print Advertising, Affiliate Programs, Distribution Partnerships, Pay-Per (Impression, Click, Conversion) Campaigns, PR Campaigns, Social Promotions, Banner Ads, Directory Services, Email Marketing, Direct Website, SEO, Unique/Optimized User Experience (UX), Targeted Landing Pages, Blogging, Mobile Messaging, Mobile Advertising, LinkedIn/Facebook Groups, Webinars, 3rd Party Reviews…
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