With recent figures confirming that retail footfall rose 1.6% year-on-year in January, its best performance since December 2011, how do retailers keep customers in store once they have taken the time to step inside?
Figures released by the BRC show that shopping centre footfall grew by an impressive 2.4% in the month of January, with shoppers coming in their droves to avoid the rain and no doubt cheer themselves up with a bit of shopping.
Whilst this is good news, retailers can’t rely solely on the weather to boost sales. They need to find ways to entice shoppers to make a purchase once in store, delivering an unforgettable experience that they will want to have again and again.
Whilst the promise of free WiFi and the use of mobile PoS is an enabler to get staff interacting more with customers – improving customer service and increasing sales, can such offers…
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