Ikea Uses Facebook to Gain Customer Loyalty

Social Media in Retail

Ikea, the world’s largest furniture retailer, has been effectively utilizing social media as a marketing tool for years.  The brand has produced some famous, and rather unique, social media campaigns over the years, primarily on Facebook.

One of the showrooms Ikea posted allowing users to tag items. One of the showrooms Ikea posted allowing users to tag items.

In 2009 Ikea turned to Facebook to promote the opening of a new store in Malmo.  The marketing team created a Facebook profile for the store manager and uploaded pictures of Ikea showrooms to his profile, the first Facebook user to tag himself or herself  to a product in the picture would win that product.  The brilliance of this campaign was that it spread to Facebook users who didn’t visit Ikea’s page.  According to a study done by comScore Social Essentials, Facebook “users are 40 to 150 times more likely to consume branded content in the Newsfeed than to visit the Fan Page itself”.  Every time…

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About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
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