**Let’s Collaborate

kelsigauger

//

co-creation

As a consumer, having your voice heard matters. Getting that chance through the permission of a company is even better. Co-creation within the business world is the collaboration of a company and it’s consumers. When a company is trying to increase their profits or create a new product it turns to it’s loyal clients and listens to their input, or what they would want to see from this company. They can reach out in many ways, but the most popular way today is via social media, like Facebook, Twitter, or Pinterest. A successful co-creation that we are all familiar with is Lays potato chips. They reached out to their customers in the past few years and asked them to help create a new flavor of potato chip, their “What’s your flavor campaign?” This marketing strategy helped increase their sales and also helped spread their name during a time when…

View original post 518 more words

Advertisements

About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s