New Loyalty Program Announced by Sheraton… I Only Wish

ScottDeutschTalks

Deutsch_Scott_07aI had an online exchange the other day with Sheraton Hotels that made me mad and will have an impact to Sheraton and Starwood revenue for years. It made me think about how you treat “loyal” customers. Most importantly, how do you treat new customers to make them more loyal to you and minimize the opportunities for your competitors? Apparently, Sheraton has so much business that they do not want   me as a new loyal customer. Right now, I am a loyal Marriott traveler and Starwood has done nothing to make me want to be one of their loyal customers. I have spent exactly one night in a Sheraton hotel in 2013. I guess they think people have no choice but to stay at their outdated properties. That was my one and only experience with Sheraton this year. Well, I have a choice and my choice is to NOT stay…

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About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
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