Online customer relationships vital to small business success

Energise ▪ Empower ▪ Engage

Article - 23 Mar Picture Owning and operating a small business can be tough, especially when you are trying to compete with larger organisations. One area that many small operations can improve is building customer relationships on the internet and social media.

A study commissioned by Group, Inc has found that majority of small business owners are missing out on customer loyalty, engagement and even revenue due to lack of interaction with customers through online platform. Traditionally, small businesses have relied on face-to-face and personal interactions to differentiate themselves from their larger competitors. But modern consumers want this relationship to be taken further into the online realm. This is according to David Brown, chairman and CEO of, who believes there is untapped potential online for small businesses to reach more customers.

A focus on online relationships would be a good addition to any small business’s customer retention program. This is confirmed by 83%…

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Trainer, Coach, Motivator & Sales Development Specialist
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