Personalise an online experience for your customers

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18 Feb Article Picture Businesses looking for ways to improve customer loyalty may want to consider tailoring their online experience. Personalisation can help to enhance customer experience as it can increase conversion rates and improve customer engagement, according to Katharine Hulls, Vice President of Marketing for Celebrus Technologies.

In a world where the internet is increasingly becoming the go-to place to research and buy goods, it’s no wonder customers are expecting faster access to personalised content that targets their preferences and shopping habits.

When it comes to personalising your website, there are several options you can explore. You could start as simply as welcoming customers with a personalised message each time they visit your site, and offer suggestions on what they may be interested in browsing. This can be based on data collected each time the user visits the site. Ms Hulls believes this level of customisation optimises the shopping experience for individual customers…

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