Relevance of Logo

RahulGangan

The brand image and corporate identity can be built up with a well thought and well defined logo. The objective behind the creation of a logo is to develop recognition whether it is your brand or name. Depending upon the uniqueness of the business the logos can be categorized into three types: Text, Symbol and Combination.

Text logos popularly known as Word Mark or Logotype are the simplest of the other logo types. For example, Disney, Dell, IBM, Microsoft, Google, Yahoo, RayBan and FedEx etc. In these cases the logo is very recognizable through it is based on text only. The text itself is iconic and they do not have icons associated with the text. If your business has a unique name such as Google then also text based logos are considered to be effective. These are also good for companies that have multiple ventures or many types of products/…

View original post 359 more words

Advertisements

About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s