Relevance of Logo


The brand image and corporate identity can be built up with a well thought and well defined logo. The objective behind the creation of a logo is to develop recognition whether it is your brand or name. Depending upon the uniqueness of the business the logos can be categorized into three types: Text, Symbol and Combination.

Text logos popularly known as Word Mark or Logotype are the simplest of the other logo types. For example, Disney, Dell, IBM, Microsoft, Google, Yahoo, RayBan and FedEx etc. In these cases the logo is very recognizable through it is based on text only. The text itself is iconic and they do not have icons associated with the text. If your business has a unique name such as Google then also text based logos are considered to be effective. These are also good for companies that have multiple ventures or many types of products/…

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About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
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