It used to be location, location, location…Now its experience, experience, and more experience. Industry analysts are pointing out that customers choose brands, products, and services based on the quality of the experiences they have with them. So what is the goal? No more guessing what experiences motivate your target audience to engage with your brand, your products, and your message.
Why is This Important?
Companies can discover unseen net-new monetization opportunities when they have a personal and empathic connection with their audience! The problem is that most corporate marketing is designed for the convenience of the marketing and sales staff, not for the needs of the customer. Old School marketing is filtered through the lens of internal sales and marketing staff experience, vendor goals, vendor funding, function and/or internal thought leadership. The idea is to engage the customer, the whole customer, not just the piece, silo…
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