My son opens the gate and his beautiful dog, Crystal, leaps into his arms and knocks him over, playfully barking and showering his with dog kisses. This doesn’t happen just once in a while – it happens every single time he comes home from school and enters our home. There is no time that Crystal ever decides that his bone or some cat he is chasing is more important. He runs to his master all the time and showers him with all the love that a dog can master.
What does this have to do with brands?
The answer is “EVERYTHING!” Companies trying to elevate their brands can stand to learn a lot from man’s best friend!
Lesson 1: Dogs are consistent – Brands need to be too!
At its core, a brand is the attribute(s) your target audience thinks of when they hear the name of your company. Some of…
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