Failure to keep current customers happy is a recipe for disaster. Below are three practical systems from Relationship Marketing Expert Mark Deutsch.
1. Offer periodic gifts or special offers simply to show your appreciation. Remember, there is a good chance that your current clients will see some of your marketing efforts that are aimed at new customers. If these marketing pieces include an offer (which they should!), your current customers are naturally going to want that added value for themselves. Counteract this through occasional gifts or bonuses—holiday gifts, perhaps, or additional services at no extra charge for a month. Make sure to express the idea that you are providing these gifts or additional value simply to show your appreciation.
2. Consider publishing a newsletter or e-newsletter. Regular correspondence with your clients is a great way to add value to their experience. Of course, it is important that you do it…
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