For employees of the medical, legal and accounting professions, maintaining licenses and regularly taking courses is part of the job description—authorizations may be suspended or denied if they fail to complete certain requirements. So why is it that in other industries, it’s assumed that executives are set for life after initial training?
Regardless of profession, all employees need refreshers on best practices and processes, and continuous learning throughout their careers. Sales and marketing teams are no different in this respect from their peers in the fields mentioned above. To determine how large the deficit is for sales and marketing professionals, SAVO recently polled executives on related challenges. Specifically, they asked webinar attendees questions how their company executes on its training processes. The results were startling.
Survey Says: Respondents Want On-Demand Coaching
Poll responses indicate 83 percent of respondents believe real-time feedback and direction is crucial for implementing effective prescriptive coaching…
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