Today’s changing workforce dynamics, economic challenges, and technological advances are placing immense pressure on business leaders to turn their focus to people—their most valuable asset—in order to remain competitive. Organizations that engage their people and empower them with social technology can recognize significant competitive differentiation and market leadership. McKinsey’s 2012 Global Institute Report, “The Social Economy: Unlocking Value and Productivity Through Social Technologies,” found companies can achieve up to 60 percent increase in margins in industries such as consumer packaged goods by leveraging social business technologies to connect more effectively with customers.
IBM Institute for Business Value’s 2010 “Working Beyond Borders, Insights from the Global Chief Human Resource Officer” Study of more than 700 CHROs revealed that business leaders are focused on three priorities:
- Cultivating creative leaders
- Mobilizing for speed and flexibility to address market changes
- Capitalizing on collective intelligence
But the dynamics of the modern workforce are making it…
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