Best Practices: Simple Steps to Improve Email CRM Engagement

digitalwheat

For Many Brands CRM Emails Are On Autopilot ➟ Bland, Boring, Monotonous

Insight  ⇒  Brands Struggle as Publishers as Content Marketing Grows

According to 2014 research from the Content Marketing Institute, issues center around producing engaging content and enough of it, plus a lack of time and budget resources.

content mkt challenges b2c

Insight  ⇒  Content is Hard for Brands Because Effective Content Must Entertain and Educate

content cartoon

No consumer wants to be sold … they want to be entertained and educated.  Conversely, marketers are trained to sell from the minute they enter the field … the exact opposite skill set needed for effective content marketing.  The same missteps are apparent in many email CRM efforts

  • Content that tries to sell … bland, boring product information (brochureware as it is aptly named)
  • Sending everything to everyone … no customization or segmentation matching of the content to audience interests/activities
  • Lack of any kind of offer or the…

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About bigdifferenceoflife

Trainer, Coach, Motivator & Sales Development Specialist
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