So I’ve been managing a real estate company’s Twitter account as of late—and let me tell you—nothing teaches you the mistakes digital and internet marketers make more than seeing them happen in real time.
Case in point, I was perusing the company’s Twitter messages and came across…
(Smart move) One guy that announced he had direct messaged us, which was good and caught my attention. This led me to actually search for his face and message, with my mind wondering if my client had just landed
- a) a story in the local news
- b) a story with a major national news outlet
- c) a potential customer
- d) none of the above—Bingo!
In the end, I was only let down with…
(Lame Move) “I would love to work with you to help build your engagement, target audience and traffic on social media.”
This is no different than the salesperson sticking his…
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