Driving qualified leads to the top and middle of your sales funnel is critical when building your Revenue Marketing Engine. The best way to attract and engage customers is through the use of subject matter experts in your organization who can conduct content marketing including webinars, write whitepapers and eBooks that educate and engage customers as they are going through their purchase decisions. Recent research indicates that customers research as much as 60% – 70% of their buying decisions online prior to contacting your organization so it is critical that you are found and seen as a thought leader during this buying cycle.
Targeting Your Content is Key:
According to research firm MarketingSherpa:
• 82% of prospects say content targeted to their specific industry is more valuable
• 67% say content targeted to their job function is more valuable
• 49% say content targeted to their company size is…
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